Shortly after that shoot, we know the story… everything stopped. Productions and travel were all put on hold. Campaigns were forced to re-strategize, and I was able to fill in some spots where a larger crew just was not able to.
I joined up with an agency to work on some of their liquor clients. I worked on El Mayor and Everclear mainly, (Everclear made a comeback this year with the ability to make DIY products). One El Mayor project was a couple 15 second spots for the national online liquor delivery service, Drizly. I photographed 200 frames to bring this one to life.
Another fun tequila shoot (yay for tequila in 2020) was for an El Mayor Tequila Sunrise Social Campaign. What a clever idea the creative director had! Every day at sunset a new image appeared of a tasty beverage, tequila bottle or reflection for the day. I utilized my talented team that brought this together gorgeously. My beverage stylist really made these drinks pop and my post team did great at making the backgrounds consistent. Check it out below- but prepare to get thirsty….