We said cheers to 2021 with some Cabo Wabo Tequila!

Our 2022 calendar is filling up quickly! If you’re ready to elevate your brand with visual content , reach out here. 

One major highlight of 2021 occurred when working with the amazing team at 160over90 for Cabo Wabo Tequila’s new bottle and label. Creating elevated brand narratives is our specialty, blending our expertise in studio work with the celebrity and lifestyle the brand represents so this project was right up our alley. 

The Ask:

Cabo Wabo Tequila wants to help it’s fans enjoy a “Thicker Cut of Life”. The brand’s founder, Sammy Hagar, sought to create a tequila that embodied this “Thick Cut” lifestyle - a no-holds barred approach to life, liberty and the pursuit of happiness.

The rebranding shoot aimed to capture a lighter work hard/play hard mentality, highlighting the fun, social, and energized elements of what tequila is. The deliverables were an extensive library of motion and still assets to support the launch of this new look.

The Process: 

We’ll be the first to admit, this was a big project! The shoot featured two days with celebrity chefs and TV personalities, Myron and Michael Mixon and two days with our lifestyle models.The Amy Schromm Productions team brought in the director of photography who was able to shoot motion along with the still setups, food stylists, and additional producers to take on this 4-day shoot. We believe that the majority of the work is ironed out in pre production ensuring all props, food, sets, prepped product and shot lists (to name a few) are organized for efficiency on shoot days. We believe that the majority of the work is ironed out in pre production ensuring all props, food, sets, prepped product and shot lists (to name a few) are organized for efficiency on shoot days. Additionally, we partnered with the amazing Fathom Studios for the video editing and video producing.

Keep scrolling for a preview of this shoot and some behind the scenes content!

El Mayor, Volpi and Honda stills and motion shoot

Happy September everyone! Is it just me or is this world turning faster in 2021? 

I hope this blog finds you well. I wanted to show you what has been going on with me.

Late last year I directed a Honda social media ad with Fathom Studios. It captured the human emotion of a real life car accident. I really enjoyed getting to know 3 generations of women and celebrating them all being safe.  

Early in 2021 my company handled a variety of shoots. The first was a new campaign for Volpi. We navigated through covid times and upheld the right procedures to keep all members of the crew and client safe. We captured a library of stills (food and lifestyle) and I even got to capture the full Volpi family. It was an honor to have them in the studio all together. 

In June we felt like things were going a little back to normal. The sun shined longer and brighter and the reunion of being together slowly came back to life. We put together a full still/motion shoot for El Mayor Tequila. Who doesn't like a good tequila drink in the summer? The backdrop was the beautiful Art Bar at Angad hotel. I have had my eye on their rooftop bar for a while and was excited to get creative there! We shot stages of drinks being made behind their bar with a bit of art deco feel. We helped bring the rooftop to life with an urban bohemian feel. Sunset arrived and `tequila, smiles (and maybe even a little dancing) was enjoyed by all. 

I hope you enjoyed some bullet points from our year. I have more exciting content to share soon.

On a personal note I was able to make a Wild West road trip as well. Here a few pics to enjoy!

Cheers to navigating the ever changing waters and having each other to celebrate with.

My very best,

Amy

Hello 2020!

Happy 2020!

I hope that this new decade has started out with fresh vision and excitement for your future endeavors. I wanted to share a few highlights from 2019 and tell you where I am heading in 2020.

The beginning of 2019 got off to a, well, interesting start. I had invested time and resources into my own studio space. However, a fire in the building (with 4 other businesses) caused that not to happen. I then moved into a gorgeous temporary space. I concluded that the overhead for the amount of space was not needed as a lot of my work is on location. I now share studio space with an amazing fashion photographer offering the room for any project that could come along.

Snaps from a PRO EDU Tutorial I was featured on

February brought the first of many Ascension Campaign shoots. I had the honor of shooting a few celebrities such as Peyton Manningand Bubba Watson. These were all enormous productions. Projects such as these are no easy feat and there is zero room for error. It is critical to be efficient, decisive, communicative all while staying extremely technical. Any small delay can cause the whole project to be held up.

I had the privilege to have worked with some of the best Directors, Producers and Crews from all across the United States. Companion shoots are being asked of our industry more frequently. Teamwork is what allows these intense deliverable demands to be possible.

I had a few shoots with a technology company that is making a buzz in the PGA and MLB world. I got to capture a series of MLB and PGA players in their element and photograph the product as well. Collaborating with a future forward company is exciting. Some of the top MVP players in baseball stated themselves that they were "not naturally born athletes” but technology is what helped make them.

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Finally, 2019 brought on a beautiful Broyhill Furniture Campaign . Not only did the commercial and stills turn out gorgeous the experience on set is what makes me love my career. The agency trusted our creative vision to capture moments of a bustling family home life. I was able to utilize my post production team which was useful to match the lifestyle product to the studio product shots.

That brings me to today. I am continuing my career in commercial photography and focusing on directing as well. I am excited to bring my expertise to the table and can not wait to share what 2020 is bringing. My focus is becoming less on “just being busy” and ultimately my goal is to make a lasting footprint. That being said, I would love to discuss any project that arises. I love to collaborate! That is where the magic happens. Cheers to 2020. Let’s do some great work!