Spend Summer Barefoot in the Grass

BTS of Barefoot the Photoshoot

While the sun might be setting on summer, our Barefoot campaign is far from running dry! This lifestyle production was the perfect backdrop for their newest release and our team’s philosophy that life’s palette is best served with a touch of sophistication and a lot of fun!

Barefoot Wines is an award-winning company that aims to make wine approachable, accessible, and portable, designed with a screw-off top for all your on-the-go adventures. Every bottle is tinted to match its taste, and they’ve gained success by establishing a vivid and colorful brand identity that stands out on social media.

To keep their look fresh, Barefoot wanted to incorporate lifestyle concepts and a candid approach into their narrative. A sunny, outdoor-styled production was the perfect opportunity to take their bubbly identity into a natural setting. Over a two-day shoot, Amy Schromm’s team worked in the studio to create the story of summer for their 2023 campaign. 

In our first talks with the client, Barefoot expressed a desire to incorporate taste cues and an appetite appeal that generates a thirst for their wines. While every product needs a hero shot, the intent of the campaign was to showcase all the elements and atmosphere that make for a perfect summer day.

When planning all the moving pieces of a shoot, our team works hard to utilize pre-production so we can make the most out of everyone’s time on set. We discussed the food, wardrobe, playful props, elaborate set designs, and shot list in pre-planning. The outcome was a collaborative effort between the client, our producer, and in-house stylists so that nothing was left to chance on the day of.

For the studio set design, we worked with Blue Coyote Design Studio to generate six unique color-blocked sets that incorporated Barefoot’s bright style within a lifestyle setting. We brought in a lush array of plants, outdoor backdrops, and multi-level tables to create dimension in the studio space. As the brand was looking to branch out from its standard still life and product photography, we ensured that the models and sets didn’t appear too staged. This candid and editorial style helped us produce all the b-roll that the client wanted to capture for social media.

Our beverage stylist has been a part of the team for over 10 years, and we immediately jumped into designing tablescapes, with a focus on pairing each wine with complimentary foods to maintain the brand’s rich color palette.

Unlike other liquor companies, Barefoot appeals to a relaxed crowd with their “Fun Without the Fuss” slogan, and we leaned into this ideology when styling our models; because drinking wine doesn’t mean you have to dress up.

We brought our team’s digitech, producer, and lighting assistant, for seamless production and did all post-work through our food and beverage retoucher. With the campaign set to launch this month, we’re eager to see our work displayed on print POS and social media and are excited to continue working with Barefoot Wines in their evolution towards a lifestyle-centered brand narrative.

El Mayor, Volpi and Honda stills and motion shoot

Happy September everyone! Is it just me or is this world turning faster in 2021? 

I hope this blog finds you well. I wanted to show you what has been going on with me.

Late last year I directed a Honda social media ad with Fathom Studios. It captured the human emotion of a real life car accident. I really enjoyed getting to know 3 generations of women and celebrating them all being safe.  

Early in 2021 my company handled a variety of shoots. The first was a new campaign for Volpi. We navigated through covid times and upheld the right procedures to keep all members of the crew and client safe. We captured a library of stills (food and lifestyle) and I even got to capture the full Volpi family. It was an honor to have them in the studio all together. 

In June we felt like things were going a little back to normal. The sun shined longer and brighter and the reunion of being together slowly came back to life. We put together a full still/motion shoot for El Mayor Tequila. Who doesn't like a good tequila drink in the summer? The backdrop was the beautiful Art Bar at Angad hotel. I have had my eye on their rooftop bar for a while and was excited to get creative there! We shot stages of drinks being made behind their bar with a bit of art deco feel. We helped bring the rooftop to life with an urban bohemian feel. Sunset arrived and `tequila, smiles (and maybe even a little dancing) was enjoyed by all. 

I hope you enjoyed some bullet points from our year. I have more exciting content to share soon.

On a personal note I was able to make a Wild West road trip as well. Here a few pics to enjoy!

Cheers to navigating the ever changing waters and having each other to celebrate with.

My very best,

Amy